Site Area in WCM is like a bucket for storing content. A site area represents a bookshelf of Library which houses books on same subject. Similar to a bookshelf, a site area provides a logical grouping of content together. Site area is also used to write business rules for accessing the content in different ways.
Site ara can also be used to map the content to a Portal Page where is Portal can automatically determine the page and the Portlet which need to be used to display a particular content.
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